Last week I launched a beautiful passion project, Greater Chicago Church. An on-fire community for reaching people with Christ’s love in (naturally) Chicago, Greater Chicago Church was referred to me by a past satisfied customer and together we worked through numerous challenges (including two maternity leaves) to get this amazing site launched.
GCC already had an existing Squarespace website with other software integrations mixed in, but it wasn’t working for them. Not only was the overall functionality bulky, but their site was visually heavy for their current vision and more accurately reflected the branding of former leadership rather than the current pastors.
Since GCC already had their branding in place (fonts, colors, logo) we started with the UX design, i.e. “user experience”. What is the first action we want visitors to take? What information needs to be front and center? How are people moving through the information?
This meant the wireframing process was going to be really crucial moving into a mockup prior to building the website:
The congregation at GCC consists of younger families, millenials who are active on social media and savvy about mobile-responsiveness because they are likely looking at the website on their phone.
Based on this demographic we didn’t shy away from bold colors and vivid images, but we balanced this with plenty of negative space, clean lines and easy sans serif fonts. We also focused heavily on eliminating unnecessary pages and making the navigation more intuitive and streamlined (examples: adding the Start and New Here? buttons). It is now very easy to find and connect – who to call, where to go- not leaving people guessing about their next steps.
We also made it a priority to include their Instagram feed since it is very integral to their target audience, while solidifying their brand and vibe.
Final Client Thoughts
They are so happy with how it turned out and feel like it truly represents them in a way they haven’t had in a very long time. They love the vibe and functionality and are now proud to send people to their website and use it as a vehicle for church growth.