I first met Micala Quinn, Live Free Mama founder, in an online networking group when she was just starting her own freelance business. She was transitioning from being a teacher to working as a virtual assistant so she could stay home with her children. As her business grew, more and more women asked how they too could do what she was doing… so she turned this momentum into the Live Free Mama movement, teaching women how to build work from home freedom.
Micala already had her branding in place when we started the website design process, which consisted of cheerful pinks, green and gold, along with beautiful brand photography. She also had a very clear direction on where her business was going so that we were able to be very mindful of our UX design.
When dealing with these bolder colors we were faced with the challenge of making sure the vision and feel of the website skewed classy Nordstrom rather than loud Betsy Johnson, much like the classy Micala herself. To this end, we kept negative space to a maximum and used the brighter hues as mainly accent colors. We focused on making Micala the “face” of the company, including several larger photos from her brand photo shoot and incorporating her personality into every page. And we made sure to create soft edges in sections throughout with brush strokes to make the site flow without being too blocky (which breaks it up).
Final Client Thoughts
One thing that really stood out about Sarah’s approach was that she really walked me through the process strategically, focusing on my ideal client and how I want them to engage with my site.
Working with Sarah was one of the best investments I made for my business. Sarah always goes above and beyond for her clients!