I recently attended a seminar that was titled Creating Content That’s More Valuable Than a Blog Post. It was a bit of a switch-and-bait, as it focused on other key content areas you maybe missing on your website (which I’ll write more about later) but still the number-one way to build organic growth with your target audience is to create fresh content – keep them coming back for more! Consistent blogging will help:
- Improve Your Website’s SEO (search engine optimization)
- Increase Traffic to Your Website
- Develop better customer relationships
All of which GROW YOUR BUSINESS!
If you get hung up though thinking “what should I write about?”, let your thoughts fall into one of these 3 categories:
Establish Your Authority:
No matter what your field of work, the purpose of your website or who your ideal client is – you must remember that you are the authority. People are visiting your website because they are actively searching for your services or expertise, no matter the length you’ve been in the industry. Your voice is unique amongst all the others and you have something to offer nobody else does – YOU. Your viewpoint, your opinions, your experience.
Educate Your Reader:
Since you are the authority, you can help educate your reader on things you already know. I spoke with the wife of a locksmith one day and she was sharing with me the importance of using a professional locksmith when reproducing car keys rather than a box superstore. She had many good reasons – none of which I had ever heard before. I was immediately fascinated that I had learned something new and in turn the locksmith instantly became an expert in my eyes, a go-to resource and a company I referred people back to.
Though having a blog on a locksmith website may seem pretty boring (sorry locksmiths!), no matter your industry as the expert you have much to share with those of us that aren’t. Please don’t forget that. What are your client’s pain points? What are some lessons you’ve learned while in business? What do you think I could benefit from knowing about?
Engage Your Clients:
Though educational topics are highly searchable and help solve problems, something lighter can also be employed. Let’s stay on the subject of locksmiths for a minute – how many horror stories do you think they must have of people that have locked themselves out of somewhere? My guess is alot – and some of them with much humor and life lessons for us. Why not write about some? It would engage your audience in a fun way, give you a great topic for interaction on social media (people LOVE to talk about themselves – can you imagine the stories they would share?), and also give you – the locksmith – a way to circle back around to educating your reader and establishing your authority (Where should I hide a spare key if this happens again? What charges should I expect? When is it necessary to change out your locks?)